BUSI rider
William Kalfoss
Oslo-born, Trysil-based. Big air and park, with an eye for the creative line.
InstagramWilliam Kalfoss
William Kalfoss came to freeski from the jumping hill, and he has been chasing the creative side of it ever since.
From ski jumping to the park
William switched from ski jumping to freeski at 16, for what he describes as the freedom, the creativity, the playfulness and the community. He grew up in Oslo and now lives in a village outside Trysil, with Norway's biggest resort on his doorstep.
Big air, park, and bigger mountains
Known for his big air and park skiing, William has been pushing further into the backcountry — including a trip to Jackson Hole in Wyoming, well outside his usual park territory.
The rest of the crew
William rides with the BUSI crew — skiers and snowboarders who ride, test and wear the gear all winter. Meet the riders.
Shop William's look
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More riders


Norway
Birk Ruud
Freeski
Double Olympic champion. Started BUSI to build the kit he wanted to ride in.


Norway
William Kalfoss
Freeski
Oslo-born, Trysil-based. Big air and park, with an eye for the creative line.


Norway
Vebjørn Gråberg
Freeski
Norwegian big air champion, and Birk's team-mate on the Norwegian squad.
