ABOUT BUSI

PUT IN THE WORK

Ski and streetwear from Norway. Started by Birk Ruud, built with a crew that spends more days on snow than off it.

WHAT BUSI MEANS

BUSI is short for business, but it was never about business. It means putting in the work: spending your time on the thing you love and doing it all the way. A rail session after dark, a hundred tries at a new trick, a full week of school and training. That is BUSI.

We make outerwear and streetwear for people who live like that. Gear that takes a beating on snow, looks right in the city and is built to be worn for years, not seasons.

THE FOUNDER

STARTED BY BIRK RUUD

Birk Ruud is one of the most decorated freeskiers of all time. Olympic gold in Big Air in Beijing 2022, Olympic gold in Slopestyle in Milano Cortina 2026, two World Championship titles and a stack of X Games medals. BUSI is what he built between the contests: the brand he wanted to wear on the hill and off it.

He is still in every fitting, every colour choice and every product test. If it does not hold up for Birk, it does not go in the collection.

Read Birk's story

BUILT TO LAST

WEAR IT HARD.

The most sustainable jacket is the one you keep. Our gear is made to take season after season, and when something gives we help you fix it rather than replace it.

Product care